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Product Management

Product management is a corporate function that guides every step of a product’s lifecycle, from development to positioning to pricing, focusing first and foremost on the product and its customers. To build the best possible product, product managers advocate for customers within the organization and ensure their voice is heard and considered in the marketplace.

This focus on the customer routinely results in product teams shipping better-designed, higher-performing products. In technology, where established products are rapidly being replaced by newer, better solutions, there is a greater need than ever to have a deep understanding of customers and the ability to create custom solutions for them. This is where product management comes in.

Atlassian has a highly functional perspective on product management. In the Jira Software next-generation template, teams can create a roadmap associated with each project. The roadmap allows teams to chart a longer-term view of their work and track and share progress for their roadmap. You can add more detail to your roadmaps, emerging dependencies, and estimates about when you can complete your work. You can embed the Jira Software roadmap in Confluence to create a view that highlights ‘live’ roadmaps from multiple teams.

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